Brand Marketing Resources  

Score how deeply your brand's messaging resonates with your audience.

Resonance is often seen as intangible. Use this rubric to make assessing resonance more concrete. 


Download the rubric. 

Explore the three essential ingredients to creating brand identity.

This framework explores the core aspects of building brand identity and dives into how they work together to create something of meaningful value.
 
Download the framework and start building your brand's identity

Audit your brand’s messaging to determine how aligned it is with brand identity & positioning. Evaluate to see if your messaging adequately addresses user & consumer skepticism.

Download the template to get started.

Get guiding questions to extract brand identity that has depth & meaning.

Download now & get help interviewing stakeholders to better tap into who the brand really is.

The 3 core ingredients to constructing meaningful brand identity. See what they are and why you need them to create a meaningful brand.

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Scoring guide to help you evaluate the brand alignment of any product, service, creative asset, marketing activity, etc.

Use this rubric to grade your brand marketing alignment!

Audit your brand’s offering, assets, & activities for alignment with your brand strategy.

Use this template to keep all of your marketing aligned with your core branding.

How do you develop effective positioning for your brand? What questions should you be asking? Get guidance on how to approach understanding your audience so you can create brand positioning that resonates.

Download this framework to get started.

Start developing your brand identity. Adding a layer of meaning to a brand's identity is essential. Score how meaningful your brand identity is in a clear and concrete way. Download the template to get started.