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Building Brand Identity Cheat Sheet

Interviewing stakeholders is a critical part of constructing brand identity. This can be a complex and tricky task. A lot rides on the discovery conversations you have with key stakeholders. 


The guiding questions in this cheat sheet can help you extract the deep and meaningful elements of a brand's identity from its key members. Use the questions in this resource as a reference point to have a more meaningful brand identity discovery session. 


Start your brand strategy development off on the right foot by getting brand identity discovery on the right track from the get-go. 

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