Brand Messaging Template

Your brand's messaging needs to be tied to positioning & audience targeting for it to avoid being hollow and shallow. Messaging not tied to positioning cannot effectively resonate with an audience in a way that advances your brand's goals. This audit helps you to develop messaging that can deeply resonate and be remembered. 

At the same time, the template helps you identify points of audience skepticism in your brand messaging. Users and consumers having some degree of skepticism & hesitancy around moving forward with brand offering is unavoidable and entirely natural. Good brands get ahead of it from the get-go.

Download this template and ensure your messaging has staying power and addresses audience skepticism and hesitancies.