Messaging Rubric

You can assess how deeply your brand's messaging resonates with your audience. Pinning down the ability of your messaging to resonate can be seen as abstract and intangible. There are, however, signs that point to what can and can't resonate. 

Use this rubric to help isolate the difference between messaging that not only resonates but is deeply impactful and messaging that leaves your audience with a bad taste in their mouths. 

Download the rubric to give yourself and your approach to brand messaging some clarity.