Brand Identity Scoring Template

A brand’s identity is the cornerstone of its positioning and messaging being effective and focused. For brand identity to be effective it needs to be meaningful. Pulling away the layers of a brand’s notion of who they are and connecting with something deeper is an incredibly powerful part of constructing strong brand identity. 

This template helps with the process of: 

• Uncovering areas of depth within the brand’s current identity 

• Scoring the level of depth within the existing brand identity 

• Identifying areas of strength and weakness